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Winning is a mental skill, mastered by the best of the best, and held as a secret by those dominating the competition. Not anymore. In this weekly podcast, join Dr. Bhrett McCabe, a clinical sports psychologist to multiple National Champions and Pro athletes and a former 2X Division 1 National Champion himself, as he exposes the “secrets” of human performance through in-depth interviews with world class athletes, elite-level coaches, and the most brilliant business minds in the world. New episode drops every Wednesday!

May 29, 2020

This is just an incredible story. I first had Kingmade Jerky about 6 years ago while working with one of my PGA Tour players during a practice round. It was literally the best I had ever tasted, and it came from a Ziploc bag out of one of the other players' golf bags. Fast forward to 2020 and Kingmade Jerky is the "Official Meat Snack of the PGA Tour".

I sat down with founder Jeff King to talk about the origin of Kingmade Jerky, how it took off, the challenges of starting a business (especially when it was completely unexpected), and how it is one of the fastest-growing meat snacks in the U.S.